And nobody owns it yet.
Athanasia Lykoudi · Brand directorRead more
I set brand direction and build what makes it hold and move.
The result: a brand that runs itself between the decisions
I'm actually in the room for.
Selected work
Three stories about turning creative direction into meaningful, measurable work.
About
I'm Athanasia Lykoudi, a brand leader working across creative direction, brand systems and motion.
I turn brand decisions into scalable systems by connecting identity, motion, tools and experiences so teams can use the direction consistently without needing me in the room.
Impact
15+ years shaping brands across advertising & tech
Built brand systems used across 6 teams at a global B2B SaaS
Led brand and motion work across 30+ brands
Cannes Young Lions winner · Framer Loupe speaker · EBGE judge
Description#hashtags
Methodology
Side projects
I mean the incurable builder part. Here is what happens when my mind is free.
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